![AI helps Zoopla invest in areas guides to boost estate agency interest](https://www.estateagenttoday.co.uk/upload/images/shutterstock_2374617071.jpg)
23rd July 2024
AI helps Zoopla invest in areas guides to boost estate agency interest
Zoopla has invested in new online content and personalised emails using artificial intelligence to drive demand for estate agents. The portal said its area guides are now using machine learning to recommend other areas that users might be interested in. For example, viewers of the Brighton area guide will be recommended guides for...