Grainger, described as the UK’s largest landlords, will now list its 11,000-strong portfolio of Build To Rent units on the OnTheMarket portal.
OTM is the third largest portal in the UK, considered some way behind Rightmove and Zoopla.
Jonathan Pitt, residential marketing director at Grainger, says: “We are delighted to partner with OnTheMarket as we continue to expand our reach to renters across the UK.
“This collaboration allows us to showcase our portfolio of over 11,000 high-quality rental homes on a platform that shares our commitment to excellence and innovation.
“The enhanced tools and growing audience that OnTheMarket offers will help us connect more efficiently with renters seeking professionally managed, long-term homes.”
Grainger claims large scale BTR landlords will rule the roost in the private rental sector in the near future. At the start of the summer chief executive Helen Gordon told shareholders: “The Renters Rights Bill … will professionalise the rental market and raise standards, something that Grainger has been forging the way forward for many years.
“Grainger, in the main, is already aligned to the new legislative landscape with our focus on high management standards, good quality customer service and high-quality, energy efficient properties. We are very well positioned to continue to perform strongly.
“That said, it is likely that many smaller, private individual landlords will find the new regime challenging and will therefore accelerate their exit from the market, further constraining supply.”
OTM president Jason Tebb comments on the new deal: “We’re thrilled to welcome Grainger to the platform, their reputation for excellence perfectly aligns with our mission to offer a superior property search experience to the millions of consumers who visit our site every month.”
This article is taken from Landlord Today