Be quick! Bargain purchases for landlords are drying up

Be quick! Bargain purchases for landlords are drying up

Landlords wanting to snap up a bargain may have to be quick.

A prominent agency says that while a third of homes currently for sale across England have cut asking prices, new discounts are getting rarer. 

Benham and Reeves says 37% of the 337,071 homes currently listed for sale have had their asking price cut.

But it says this was due to a sluggish 2025, while 2026 has started with more oomph.

The South East leads the way, where 39% of all listings have been reduced.

Then comes the South West at 38.9%, the East of England at 38.4% and London at 37.9%. 

But of the 125,216 homes that have seen a price reduction, just 1,003 entered the market during the first seven days of 2026.

Benham and Reeves says this shows a stabilising or possibly improving market. 

B&R director Marc von Grundherr says: “We’re already seeing early signs that the tide is beginning to turn. 

“… Both buyers and sellers have re-entered the market with renewed confidence and those vendors who have listed their home during the opening days of 2026 have been far less willing to budge on price.

“It’s still very early days, but with buyer affordability receiving a boost following the December interest rate cut, we expect sellers to hold their nerve.”

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This article is taken from Landlord Today